ROLE OF ORGANIZATIONAL CREATIVITY BETWEEN ARTIFICIAL INTELLIGENCE CAPABILITY AND ORGANIZATIONAL PERFORMANCE

نویسندگان

چکیده

This study examines the role of organizational creativity between artificial intelligence capability and performance due to challenges in area localization, transparency data security Nigerian banking sector which require maximum attention. It explicates how organizations leverage on deploy resources identified areas business needs order achieve gains. Using a survey design convenience sampling method, 300 questionnaires were distributed among 12 231 retrieved. Data analyzed using percentages hypotheses tested regression analysis. Our findings revealed strong relationship performance. Also, when mediating variable was simultaneously entered with independent as predictor performance, it made response stronger. We concluded that creative deployment will lead better Hence, we recommend should creatively enhance Since mediates implies by being constructive innovative manner managers carry out activities capability, stand

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ژورنال

عنوان ژورنال: Business and Entrepreneurial Review

سال: 2023

ISSN: ['0853-9189', '2252-4614']

DOI: https://doi.org/10.25105/ber.v23i1.15300